ALMOST A DECADE AT HUBSPOT
I joined HubSpot in its early start-up stage. This allowed me the opportunity and creative freedom to take risks and have fun— both helped turn HubSpot into the brand that it is today.
Project
About Us
Roles
Director l Cinematographer l Editor l Animator l Special FX
Project
Culture Video
Roles
Writer l Director l Cinematographer l Editor l Animator l VFX l Designer
Award
Challenge
When I joined HubSpot in the early days, the company was growing fast. We were bringing in top talent, and the culture had this fun, creative energy. Great perks, a cool office, and coworkers who actually made coming to work exciting.
Solution
So when I was asked to help with a recruiting project, I told the HR team: let’s not do the typical tech company “culture video.” You know the ones—corporate buzzwords, forced smiles, stock music. I wanted to do the opposite. Something that actually captured the personality and creativity of the people who worked there.
Results
The final video hit the mark. It got a ton of great feedback and even won us a Telly Award, which was a pretty awesome bonus.
Project
A Fairy Sales Story
Roles
Director l Writer l Cinematographer l Editor l Special FX l Designer
Challenge
Most people aren’t exactly thrilled about getting cold calls. But every now and then, a rep comes along who’s not pushy—just genuinely helpful. That’s exactly what happened with one of our customers.
They sent us an email sharing how surprised they were—in a good way—after talking to someone on our sales team. I thought, this is the kind of story future prospects need to hear.
Solution
So I turned their email into a short video, letting them tell the story in their own words. The goal was simple: help other potential customers feel a little more at ease when they hear from our reps.
Project
#PET Program
Roles
Director l Cinematographer l Editor l Special FX
Award
Product videos
B2B product explainer videos don’t have to be boring. I’ve always made it a point to make every project I work on both informative and genuinely fun to watch.
My goal? I want you to walk away not just understanding the product, but actually loving the brand.
Project
HubSpot Growth Stack
Roles
Creative Strategist l Director l Editor l Animator
Project
HubSpot Service Hub
Roles
Director l Editor l Animator l Special FX
Project
What is HubSpot?
Roles
Creative Strategist l Director l Cinematographer l Editor l Special FX
472k views
Case Studies
Challenge
Back in the early days of HubSpot, I noticed something interesting—we had some serious super fans. But the reality is, prospects can only hear how great your product is from sales reps for so long before it starts to feel like noise.
What we really needed was social proof. I’m talking about real stories from our top-performing customers—people who could vouch for us and show how HubSpot helped transform their businesses and drive growth.
Solution
I pitched the idea to Marketing: let’s start filming mini documentaries on our happiest, most successful customers. My goal was to capture honest, heartfelt soundbites and build short, compelling stories that would help close more deals.
Results
Turns out, these videos weren’t just helpful—they became essential. After that, I spent years traveling around the country and overseas, documenting our biggest fans and helping them share their stories in the most cinematic, impactful way possible.
Inbound
is HubSpot’s annual event, attracting close to 30,000 business professionals each year. Our speakers have included former First Lady Michelle Obama, Amy Schumer, Alec Baldwin, Seth Godin and Katie Couric. I was tasked with creating the entrance videos for our Co-Founders, Brian Halligan & Dharmesh Shah. I had fun with it. Brian and Dharmesh have now entered the Inbound stage after time traveling, morphing into muppets and defeating a game as 8bit characters.
