ALMOST A DECADE AT HUBSPOT

I joined HubSpot in its early start-up stage. This allowed me the opportunity and creative freedom to take risks and have fun— both helped turn HubSpot into the brand that it is today.

Project

About Us

Roles

Director l Cinematographer l Editor l Animator l Special FX

Project

Culture Video

Roles

Writer l Director l Cinematographer l Editor l Animator l VFX l Designer

Award

Challenge

When I joined HubSpot in the early days, the company was growing fast. We were bringing in top talent, and the culture had this fun, creative energy. Great perks, a cool office, and coworkers who actually made coming to work exciting.

Solution

So when I was asked to help with a recruiting project, I told the HR team: let’s not do the typical tech company “culture video.” You know the ones—corporate buzzwords, forced smiles, stock music. I wanted to do the opposite. Something that actually captured the personality and creativity of the people who worked there.

Results

The final video hit the mark. It got a ton of great feedback and even won us a Telly Award, which was a pretty awesome bonus.

At HubSpot, we're changing the way companies worldwide market and sell. But we're also rethinking the workplace entirely by an innovative approach to culture focused heavily on transparency and employee autonomy. We offer flexible work hours, unlimited vacation, tuition reimbursement, and a culture so unique that our Culture Code went viral (you can check it out yourself at culturecode.com).

Project

A Fairy Sales Story

Roles

Director l Writer l Cinematographer l Editor l Special FX l Designer

A real email from Jason to Brian, the CEO of HubSpot.

Challenge

Most people aren’t exactly thrilled about getting cold calls. But every now and then, a rep comes along who’s not pushy—just genuinely helpful. That’s exactly what happened with one of our customers.

They sent us an email sharing how surprised they were—in a good way—after talking to someone on our sales team. I thought, this is the kind of story future prospects need to hear.

Solution

So I turned their email into a short video, letting them tell the story in their own words. The goal was simple: help other potential customers feel a little more at ease when they hear from our reps.

A_Fairy_Sale_Story_Comments.gif

Project

#PET Program

Roles

Director l Cinematographer l Editor l Special FX

Award