Client
LinkSquares
Project
Boston Billboards - OHH Advertising
Year
2022
Role
Creative Director
Challenge
LinkSquares secured a big round of funding and wanted to show everyone that they’re on their way to becoming a major player in Boston’s tech scene.
Solution
Legal tech is usually a pretty buttoned-up industry, with not many fun brands. So, we decided to create a batch of out-of-home ads that were fun and really spoke to our legal tech audience in Boston. We played off the city's history, love of sports, frustration with traffic and public transport, and of course, some local lingo.
