Challenge

LinkSquares always went big when it came to industry events. We made sure our booth designs were some of the most creative on the floor—fun themes, eye-catching visuals, and a vibe that stood out in a sea of stale legal tech brands. Our booths always felt the most approachable, and people noticed.

One year, we really wanted to get folks hyped about our presence at one of the biggest legal tech conferences. So my team was tasked with something huge: come up with a creative way to wrap the entire Resorts World Casino and Hotel in Vegas. The result? Three looping videos designed to boost brand awareness and drive attendees straight to our booth.

solution

I led the creative team in producing three massive video billboards that wrapped around the Resorts World Casino and Hotel in Las Vegas, plus additional placements at the airport. The goal? To make it loud and clear that LinkSquares was a major player in the legal tech space.

We also had some fun with it—leaning into classic Vegas tropes featuring our mascot, Paul. He was doing everything from pulling off Criss Angel–style dove magic tricks to making it rain poker chips and even time-traveling, which tied into our campaign theme at the time.