Client

LinkSquares

Project

Truth About LinkSquares Series

Year

2023

Roles

Creative Director l Scriptwriter

Challenge

I was in a meeting with the LinkSquares sales team, and they mentioned something interesting — our reps have started noticing a pattern on calls with prospects. Some of these leads are bringing up things they’ve heard from our competitors… and a lot of it just isn’t accurate.

It got me thinking — what if we put together a fun, informative little edutainment series where we debunk some of the myths floating around about our product? It could be a great way to set the record straight and show our personality at the same time.

Solution

I thought to myself — what better way to shut down the rumors and make the competition look like clowns… than by literally portraying them as muppets? 😄 The series took a fun, creative approach to tackling a pretty real business challenge.

Results

Not only did the videos get great engagement, but one of them also drove a ton of CTA clicks that led to demos with our reps. On top of that, the series picked up two awards — a Telly Award and a Gold Hermes Creative Award.