Client
LinkSquares
Project
MNTN ads on streaming platforms
Year
2023
Roles
Creative Director
Challenge
My creative team partnered with marketing to bring a series of MNTN ads and commercials to life—designed specifically for major streaming platforms. We focused on reaching the right people, using Google search history to pinpoint our audience and serve up targeted ads across computers, smart TVs, and mobile devices.
These ads popped up on some seriously high-traffic channels—YouTube, Hulu, Paramount, Discovery+, Peacock, HGTV, Food Network, ESPN, Fox Sports, NFL Network, and TBS—making sure we were showing up exactly where our audience was already tuned in.
Solution
We created three 30-second commercials that were both fun and informative—great examples of tight, effective storytelling. In a short window, we hit a relatable pain point, introduced the product as the solution, and wrapped it all up with a clear call to action. The tone strikes just the right balance of hi-tech professionalism, personality, and humor.
Oh—and yes, we really did have prop builders make that massive hourglass.
results
The three commercials performed really well, with some solid numbers to back it up:
– 45% engagement rate
– 32% of viewers watched the entire video
– The top-performing spot pulled in 26 direct clicks
– 333,000 TV airings
– Reached 289,000 unique households