Client
LinkSquares
Project
Video Podcast Series
Year
2021 - 2025
Roles
Creative Director l Camera l Editor
Challenge
One of the most important things a company can do to win over new customers is build trust. We wanted to create a series of episodic content featuring a senior leader at the company to show the legal world that we weren’t just another vendor—we were true thought leaders and a trusted source of information in the industry.
solution
Tim Parilla, the CLO at LinkSquares, has the perfect mix of credentials and a super friendly personality—so naturally, he was a great fit to host a video podcast and step into the spotlight as a thought leader in the legal space. Oh, and his hobby? Flying planes. So it only made sense to give the podcast a pilot theme, where Tim could have thought-provoking (and entertaining) conversations with some of the biggest names in the legal profession.
branding
We kicked things off with a killer photoshoot, shot a slick slow-motion video intro, and branded the show to feel fun, professional, a little edgy, and definitely cool.
the Studio
I also designed our in-house podcast and production studio from the ground up—fully equipped with a three-camera setup, pro lighting, high-quality mics, and a custom neon sign to bring it all together. The setup was not only perfect for producing a polished, high-quality show in-house, but it was also fully portable—ideal for taking the podcast on the road when needed.
results
Our goal with the podcast wasn’t just to create great content—it was to support the sales team and help influence deals. And it worked. Every month, we shared reports with the company showing how each episode played a role in the sales process, thanks to the metrics and tracking our marketing team had set up.
