Client

War Locker

Project

Branding, Video, and Photography

Year

2017-2020

Roles

Creative Director l Producer l Cinematographer l Photographer l Editor

Challenge

Sometimes, you have to market a product that’s a little...awkward to talk about, but absolutely necessary. That’s where War Locker comes in for mixed martial arts and other full-contact sports. They needed someone to create a genuine customer testimonial for their groin protector to show the world how their new and improved solution stands out in a sea of traditional products.

Solution

I worked closely with War Locker’s CEO, Kyle Yang, to create a visual style that really represents the brand—showing off their high-end, durable products that are respected by professionals in the industry. The final deliverables for social, ads, and their website included a customer case study video, product photography, and an animated logo bumper.

Results

I’ve been producing customer case study videos and docs for years, so I’m really comfortable directing non-professional actors on camera. For War Locker, I was able to capture a heartfelt, authentic testimonial from a professional athlete that works as powerful social proof—showing that their product is a no-brainer for athletes. I created a key piece of content for War Locker that’s now used across their social platforms, ads, and website. It’s a cinematic product explainer video with a genuine-sounding testimonial, helping to lay the foundation for their brand identity.