Mythbusters Edutainment Series
Role: Creative Director, Scriptwriter
Challenge
In a sales meeting, I learned prospects were repeating inaccurate claims from competitors. That sparked an idea: a fun, informative video series to debunk myths, set the record straight, and show off our personality.
Solution
I thought to myself, what better way to shut down the rumors and make the competition look like clowns… than by literally portraying them as muppets? 😄 The series took a fun, creative approach to tackling a pretty real business challenge.
Results
Not only did the videos get great engagement, but one of them also drove a ton of CTA clicks that led to demos with our reps. On top of that, the series picked up two awards — a Telly Award and a Gold Hermes Creative Award.
