Mavely Event Hype & Recap Videos

Challenge

Mavely—an emerging leader in influencer-focused tech platforms—launched its Swipe Up event in Chicago, designed to connect creators and industry innovators. They needed two flagship videos:

1. A high-energy hype video to open the event and set the tone before the CEO’s keynote.

2. A polished recap video to document the experience, thank attendees, and build momentum for future events.

Both pieces needed to feel on-brand, visually dynamic, and aligned with Mavely’s culture of creativity and innovation.

Solution

Drawing on my experience producing event content for brands like HubSpot and LinkSquares, I led the full creative process—directing, cinematography, motion design, editing, and animation. This project was an opportunity to bring a fresh perspective to a new industry while crafting visuals that matched the energy of the creator economy.

The final hype and recap videos captured the atmosphere of Swipe Up with precision and personality, helping Mavely reinforce its brand story, elevate the attendee experience, and set the stage for future events.