Parlor.io Explainer Video
Role: Creative Director, Producer, Director, Editor, Animator
Challenge
During the pandemic, when the world went into lockdown, filming on location wasn’t an option for the tech company Parlor.io. As an early startup, they had some basic brand guidelines but hadn’t ventured into video production yet. They needed me to step in and define their brand’s vibe and style through video, all while clearly explaining what their product offered—and adding as much personality and soul as possible to their brand identity.
Solution
I worked closely with the company’s CEO, Keith Frankel, to safely produce a video during the pandemic. I put my skills in scriptwriting, remote directing, editing, and animation to work, creating a fun yet professional explainer video for their website and social channels.
Results
They ended up with a polished, fun, approachable, and professional video, even during the toughest times with so many production restrictions. I was also thrilled to hear that, at the time, it became their best-performing piece of content for capturing high-quality leads.