Billboards + OOH for LinkSquares
Role: Creative Director
Challenge
LinkSquares secured a big round of funding and wanted to show everyone that they’re on their way to becoming a major player in Boston’s tech scene.
Solution
Legal tech is usually a buttoned-up industry, with few brands that really stand out. So, we decided to shake things up with a series of billboards that showcase both our product and our personality. We brought in our mascot, leaned into Paul's time-travel theme from our campaign, threw in a nod to The Godfather, and gave a playful wink to the North End’s “history.” Along the way, we had fun with the city’s love of sports, its notorious traffic and public transport, and, of course, a little local lingo.
