Vegas Billboards at Resorts World Casino + Hotel, and Airport
Role: Creative Director
Challenge
LinkSquares always went big at industry events, with booth designs that stood out in a sea of stale legal tech brands—fun themes, eye-catching visuals, and an approachable vibe.
One year, we took it further: we wrapped the entire Resorts World Casino in Vegas with three looping videos to boost brand awareness and drive attendees straight to our booth.
Solution
I led the creative team in producing three massive video billboards at Resorts World Casino in Las Vegas, plus airport placements, to showcase LinkSquares as a major legal tech player.
We had fun with it, too—our mascot Paul pulled off Criss Angel–style tricks, made it rain poker chips, and even time-traveled to tie into our campaign theme.
