Almost a decade at HubSpot

Role: Director, Scriptwriter, Creative Strategist, Designer, Cinematographer, Photographer, Editor, Animator

Challenge

I joined HubSpot in its early start-up stage. This allowed me the opportunity and creative freedom to take risks and have fun— both helped turn HubSpot into the brand that it is today.

Project: About Us
Roles: Director, Cinematographer, Editor, Animator, VFX

Solution

At HubSpot, I built and led video initiatives that spanned everything from customer success stories filmed around the world to large-scale productions for sales enablement and product marketing. I spearheaded high-profile projects like the CEO entrance videos for INBOUND (24,000+ attendees), the HubSpot Roadshow video that contributed to the company’s IPO, and managed HubSpot’s live TV show for two years.

Results

Along the way, I mentored teammates, designed the company’s first video style guide, and collaborated cross-functionally to elevate the website and case study library. My work also helped grow HubSpot’s YouTube channel dramatically—6× more views, 9× more likes, and 10× more subscribers in just two years. Recognized with multiple awards, my focus has always been on creating content that drives brand awareness, strengthens culture, and builds community.

Project: HubSpot Growth Stack

Roles: Creative Strategist, Director, Editor, Animator

Project:HubSpot Service Hub

Roles: Director, Editor, Animator, VFX

Project: Culture Video for Recruitment

Roles: Scriptwriter, Director, Cinematographer, Editor, Animator, VFX, Designer

Challenge

When I joined HubSpot in the early days, the company was growing fast. We were bringing in top talent, and the culture had this fun, creative energy. Great perks, a cool office, and coworkers who actually made coming to work exciting.

Solution

So when I was asked to help with a recruiting project, I told the HR team: let’s not do the typical tech company “culture video.” You know the ones—corporate buzzwords, forced smiles, stock music. I wanted to do the opposite. Something that actually captured the personality and creativity of the people who worked there.

Results

The final video hit the mark. It got a ton of great feedback and even won us a Telly Award, which was a pretty awesome bonus.

Project: A Fairy Sales Story - A real email from Jason to Brian, the CEO of HubSpot.
Roles: Director, Scriptwriter, Cinematographer, Editor, VFX, Designer

Challenge

Most people aren’t exactly thrilled about getting cold calls. But every now and then, a rep comes along who’s not pushy—just genuinely helpful. That’s exactly what happened with one of our customers.

They sent us an email sharing how surprised they were—in a good way—after talking to someone on our sales team. I thought, this is the kind of story future prospects need to hear.

Solution

So I turned their email into a short video, letting them tell the story in their own words. The goal was simple: help other potential customers feel a little more at ease when they hear from our reps.